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        VIV China: opening up new territory in the field of automatic poultry feeding equipment in China -- an interview with Mr. Lai chengmu of Guangzhou Guangxing group

        Source: VIVworldwide Number of visits: Date: 2018-07-28 09:45:19

         

        Market power determines the direction of action
        National brand road of animal husbandry equipment in China


         

        -1980 Mr. Lai chengmu graduated from university and quickly devoted himself to China's reform and opening up with his professional skills. At that time, China's industries were waiting for prosperity, and there were many difficulties in technology, equipment, talents and capital. It is in such a special era that Mr. Lai has honed and innovated for eight years;

         

        -1988 , he establish Guangzhou Guangxing animal husbandry equipment factory;

         

        -Especially in 1994 Presided over the research and development, production of multi-layer stacked crane feeding complete set of automatic equipment for factory chicken raising;

         

        -Forge ahead for 30 years Guangzhou Guangxing group has stepped into the ranks of advanced animal husbandry machinery and equipment production enterprises, and its products are exported More than 50 countries in the world Keep the market forward-looking, adhere to independent innovation and practice, Achievement of national brand of animal husbandry equipment in China

         

        Photo: Guangzhou Guangxing group

         

        VIV  China   In the overall marketing strategy of Guangzhou Guangxing group, what is the proportion of domestic market and international market? How to balance?

         

        Mr. Lai chengmu

        The strategic choice always adheres to the market orientation At present, the domestic and foreign sales of Guangzhou Guangxing group are growing steadily, but from the global development of the whole industry, we are more concerned about the domestic market. Compared with the 1990s, the level of modernization, scale and automation of China's animal husbandry industry has greatly improved, and the Chinese market is now the focus of global attention.

         

        One step ahead to win the world: Guangzhou Guangxing group He has been engaged in foreign trade since 1990, and he is the representative of China's poultry equipment export enterprises with independent intellectual property rights at that time. When the enterprise was founded, it was also in the great era of China's reform and opening up, and the demand for automation equipment in China's poultry industry was very low. Guangzhou Guangxing group will be a large number of complete sets Automated poultry feeding The equipment was sold overseas, which successfully opened the channel for overseas sales of China's livestock and poultry equipment.

         

        VIV China Do you have any important plans for the attention of the "belt and road" market, product standardization, after-sales service, customer development and localization operation? How to promote the international influence of Guangzhou Guangxing group's national brand?

         

        Mr. Lai chengmu

        Focus on the "belt and road" market: Guangzhou Guangxing group has developed and produced a large number of complete sets of automatic equipment for multi-layer stacking crane feeding layer feeding, which has been exported to more than 50 countries and regions such as Japan, Australia, Russia, Southeast Asia, African continent, South Asia, West Asia, Middle East and South America. We have been paying close attention to the "belt and road" market, and in recent years, we have also made some key investigations and strategic arrangements. At present, the market potential of Africa is huge, but it is still relatively backward and poor, and the distance is far away. The real opening of the "belt and road" market may not be achieved overnight. It needs to be based on the national strategic planning and the comprehensive development of the local market.

         

        Overseas expansion and continuous improvement of service quality: At present, we mainly use the agent mode overseas, which is made by Chinese factories and installed by overseas partners. However, now we also consider that this mode has long delivery period, complex communication and weak after-sales service. In the future, we will also consider building factories or warehouses overseas to serve customers in key areas. On the one hand, we can shorten the transportation distance, on the other hand, we can provide better after-sales service to further enhance the brand competitiveness.

         

        Pay attention to word of mouth and customized service: Guangzhou Guangxing group pays attention to the customized needs of each customer, and all the complete sets of equipment schemes will be customized according to the local climate and the scale of breeding. Over the years, we have also developed a large number of loyal customers at home and abroad, "old customers bring new customers" is a very effective customer development mode. In addition, we will regularly invite partners from all over the world to visit China to enhance mutual understanding.

         

        VIV China Guangzhou Guangxing group has been developing for 30 years. The division of labor in various fields is very meticulous, and the optimization degree of technology and equipment is also very high. It can compete with international brands. For example, what are the special features of the main egg grading packaging and processing equipment now?

         

        Mr. Lai chengmu

        Enterprise scale and capacity: At present, in addition to the headquarters of Baiyun District in Guangzhou, it has five subsidiaries and three production bases, covering an area of 820 mu. Among them, Guangzhou headquarters is 83 mu, Guangping Guangxing Animal Husbandry Equipment Co., Ltd. is 288 mu. Guangzhou Guangxing animal husbandry equipment (Xinfeng) Co., Ltd. will be upgraded to Guangxing industrial park after capital increase and expansion, covering an area of 449 mu, which has undertaken most of the production capacity of our company.

         

        In depth process optimization and global competitiveness: We are one of the few enterprises in the world that can independently develop and produce complete sets of automatic layer feeding equipment, central egg feeding system and egg grading packaging and processing equipment, so we pay more attention to the process improvement of such equipment.

         

        For example, the automatic egg grading packaging processing equipment produced by Guangxing Gonghe is In Japan's original process for in-depth optimization, independent research and development of electronic operating system, more in line with the actual operation, every egg "gentle treatment"! At present, this equipment has been appreciated and praised by domestic and foreign customers.

         

        Guangzhou Guangxing group always adheres to the quality policy of "technology first, quality first, reputation first". Create quality products and serve the world!

         

        (article selected from wechat public account: vivworldwide)